What Is Search Engine Optimization?

Basically, Search Engine Optimization which is otherwise referred to as SEO are rules or set of rules that blog and website owners can follow to ensure that their websites are optimized for search engines, thus, improving their ranking on search engines. Also, Search Engine Optimization is another great way website owners are able to increase the overall quality of their website by making it faster, easier to navigate, and more user-friendly.

SEO could also be referred to as a “framework” because the whole optimization process has tons of rules or guidelines as well as a number of stages and even a set of controls.

In simpler terms, SEO could be referred to as the umbrella of guidelines, methods, approaches, and set of rules that you can use to increase the visibility of your website as well as its contents on SERP’s (Search Engine Result Pages). The methods or approach used to increase the visibility of your website could range from technical practices that can be achieved behind the scenes to off-page promotional approaches that can make your website visible to your target audience. SEO’s affects the visibility of a website being found on the unpaid search results of search engines. Generally, the often a website appears on the search list of search engines like Google, the more visitors they get on their website. This is definitely why all blog and website owners seeking to increase their website traffic and visitors should endeavor to follow these rules.

Often times, SEO places its target on multiple searches like; the academic search, video search, industry-specific searches, and news search. Most people have oftentimes confused SEO with local SEO. While local SEO focuses primarily on the optimization of a website’s online presence when users search for local products or services, SEO focuses on international and national searches.

SEO is currently one of the leading internet marketing strategies that have proven to be effective. It is able to consider how these search engines like Google work, how the algorithms that dictate the behavior of search engines work, the search terms of keywords that users type into search engines, and also find out which search engines users prefer most. The optimization of websites may include the following;

  • Editing the content of the website or blog
  • Adding relevant and industry-specific content to the site
  • Doing associated coding and HTML to increase the relevance of the website to specific keywords and also remove certain barriers that may stand in the way of indexing activities of these search engines.
  • Site promotion that would increase the backlinks is another way to optimize your website

Website owners seeking to increase their monthly website visitors should consider optimizing their websites and one of the most popular ways is through keywords. Keywords are vital and can help your website rank higher. Find industry keywords and make use of them. While doing so, endeavor to not “stuff keywords” as this would be penalized by search engines Like Bing, Yahoo, Google etc.

Why Is Search Engine Optimization Important?

With SEO being one of the most relevant internet marketing strategies, there is every reason for website owners to optimize their website. Search Engine Optimization basically refers to a set of guidelines that website owners seeking to increase their traffic and online presence are expected to follow to ensure that their websites are ranked on search engines like Yahoo!, Bing, and Google. In this piece, we will discuss some of the reasons why every website owner should optimize their website. These reasons include but are not limited to these;

  1. Increased website traffic; generally, the more a website is ranked by search engines for keywords, the more traffic they get. It has been revealed that web pages on the top of any search list on Google get over 27.5% of the total clicks. This means that if 100 people search for a product or service you offer, about 25 to 28 of them would click on your website. This definitely means increased website traffic and also increased sale if you run an e-commerce store.
  2. Will improve your website’s visibility; if your website ranks higher, your brand becomes visible to your potential customers. It has been revealed that it would take 5 to about 7 brand impressions before your website or brand is remembered by someone, but with SEO, your brand becomes more visible and the number of time it would take for users to remember your brand reduces.
  3. SEO helps give you insight on who your customers are; one thing that makes SEO powerful is the fact that there are tons of metrics that would let you know who your website visitors are. You do not only gain demographics, locale, devices, and interests, it also gives you information of who your regular visitors are and which stage they are in their decision-making process by conducting researches on their keywords that lead to traffic through Google search console.
  4. Effective marketing strategy; SEO is currently one of the leading marketing strategies and this is because website owners are able to engage users that have made the decision of typing on Google. When your website gets a higher ranking on Google and other search engines like Yahoo, Bing etc, your website get tons of web visitors, they are already interested in what you offer without you having to spend much time to market your products. Once they visit your website, your job would be to simply convince them that you are the right brand to for them to shop from. SEO gives you consistent traffic which in turn markets your website.
  5. Improves your website’s user-friendliness; if you want more people to visit your website, you definitely would want them to have a wonderful time on your website. This will lead to increasing the user-friendliness of your website. Also, Google, one of the leading search engines have revealed that they reward websites with an amazing user experience. So this motivates more website owners to improve their user-friendliness.

How To Get SEO Done On Your Website

Being one of the most effective marketing tools, SEO is simply a set of rules that website and blog owners would have to follow to ensure that their website gains the needed attention. SEO ensures that your website is visible to all search engines and that it is ranked higher. SEO helps to increase the user-friendliness of a website as this is rewarded by Google. For business or brand to reach its desired audience, it has to optimize its website. In this article, we will discuss some of the ways you can optimize your website. They include;

  1. Carry out a business analysis of your target business;

This can be done in three ways;

  • You have to analyze your website; this would entail analyzing your keywords, and also visible text codes to find out how well positioned your website is for search engines like Google, Bing, and Yahoo to pick up. An example of this analysis is by asking; the exact number of text you have on your page compared to the code.
  • You have to examine the content keywords for your relevant industry and also find out why how search engines rank other websites in the same niche. One way you can do this is by simply picking out the top 5 results that appear when your niche is searched. This examination would enable you to devise a new strategy that would put you ahead of your competitors.
  • Make a list of some of the targetted words your potential customers would probably search if they were to look for your business. Once you find this out, endeavor to tailor your website content in that direction.
  1. Keyword Research;

Generally, keywords are very important if a webpage is to be ranked by Google. To ensure that you research the relevant keywords in your Industry. These keywords could be a short tail or long tail keywords. Once you have found out the keywords, review how your competitors using these keywords rank. In the process of your research, lookout for keywords that most of your competitors have probably ignored. If you find out that most searchers or potential customers misspell most of the keywords, ensure to do the same on your website. This would definitely make your website visible to your potential customers, thus, generating traffic and in turn, leads that can be converted.

You can set goals and objectives. For example, you can decide to focus on generating over 100 to 200 visitors each month. This would help you stay focused.

  1. On-page and off-page SEO;

On-page SEO simply refers to all the approaches or measures that can be taken on your website to ensure that it is ranked higher by search engines. This entails; the content structure, the overall performance of your website, and the quality of your content. Off-page SEO, on the other hand, refers to those measures that you can take off your website to rank higher. This could include backlinks, your promotion strategy, and your social media presence.

To optimize your website, it is important you carry out both the on-page and off-page SEO.

How To Measure SEO Performance Through Google Search Console and Google Analytics.

After devising approaches and methods to optimize your website, it is important that you measure the performance to see if the effort and strategies are paying off. In this piece, we will discuss how you can measure the success of your SEO using Google search console and Google Analytics. While it is important to measure the success of your SEO, it is equally important that you have the needed tools or search data that would help you measure the success of your optimization campaign.

One effective way you can get the most out of your analysis is by connecting your analytics to your console account.

Google Analytics is actually the best tracking tool that would let you know how your webpage is doing when it comes to the generation of traffic. It also gives website owners an overview of the traffic reports that includes organic traffic. You will need to have your Google console account connected to your Analytics account. Search console, on one hand, refers to a tool that allows you to monitor all Google search results data on your website. By simply connecting your Google Analytics account to the free Google search console, you are able to import relevant console search information into your Analytics. When this connection is made, you are able to;

  • Identify the searches that triggered clicks and impressions on the Google search engine.
  • Identify the specific devices that your users use when accessing your website
  • Identify the country of residence of your visitors
  • Identify the landing pages that were used to access your website.

Tracking Metrics That Website Owners Can Make Use Of

  1. Bounce rate; this engagement metric refers to the number of people that had viewed a single page on your website then leave without clicking on any of the other pages. While most people would say that a bounce rate is good, a high bounce rate could be a big challenge. This is important when it comes to measuring the optimization of a website.
  2. Organic traffic; this is a clear indication of the successful search strategy. When you measure your organic traffic, you will find out how it compares to other channels like social media and referrals. If you see that your organic website traffic is low, this means that you will have to improve your marketing strategy.
  3. Landing page; this is basically the first page that searchers or potential customers land on when they first visit your site for the first time. This is another effective way that you can dig deeper into the performance of your page level.

You can also decide to track your search queries as this would give you insight into how your potential customers search on Google. It would also help you find the relevance of each of your web pages to these search queries. Also, you have to fully understand keyword intent to help you find out if you are attracting the right traffic to your website.


Search Engine Optimization is vital for the success of your business when you are trying to generate more traffic online. We hope to have provided value and a robust understanding of the what, why’s and hows on SEO and how you can incorporate it into your website. Pro Chrome Media offers SEO services for businesses locally in New York and Los Angeles. Our campaigns are ONLY exclusive to your business. This means that if you offer Dentistry services, we will not double-scoop like other SEO agencies and offer the same services to other companies in your industry.