Incredible Ways Local SEO Can Affect Your Business
In today’s world, 50% of the shoppers spend 75% of their shopping time in the product research. The product research can only start with the search engine experience. So, optimizing your website for organic search is a critical factor for your business. Even users who are looking for a service or looking for a local business goes online to search for the same.
Therefore, it is not enough to have a website, with website one must have a well-structured content that is appealing to the visitors as well as beneficial for your website. Optimizing the blogs and articles on the website will help you multiply your business.
When you ask SEO agencies to bring your website among the top rankers, if they are talking only about keywords, believe it or not, but they are trying to fool you. The agency must also talk about the below- mentioned topics: –
- Drive Organic Traffic to the site
- Increase the conversion rate
- Reduce the bounce rate
- Engage customers with various blogs and articles
- Improve the Search Engine Rank
- Promote your products
- Be differentiated from the competitors
What do you mean by SEO marketing?
SEO marketing is the process of increasing the rank and visibility of a website in the google result page. To take the website among the top performing websites, many other pages are required to be taken into consideration. A strong strategy contemplates more than just keywords.
The first thing to consider is what customers are searching for, what keywords are they usually using, who are the targeted audience and which search engines are being used. The objective is to increase the visibility and relevance of the website.
SEO marketing is a continual process where the playing field continuously change and the search engine helps in refining the work.
Why is it so important?
If your website is not on the first page then it has zero visibility in the market. You should consider these points to understand the usefulness of SEO: –
- 90% of the US internet users do online shopping
- Organic search results accompany with paid search campaign
- Improve Search Engine Rank
- Drive organic traffic to the website
- Increase conversion rate
- Reduce the bounce rate
- Engage the customers
- Promote the business
How is your business affected by local SEO?
95% of the internet users use Google Search to find a local business.
Irrespective of whether you have a website to showcase your business, service or products or just have a social media account, local SEO will affect you.
Let’s discuss the ways in which local search engine optimization affects your business.
- Local SEO helps local customers to find you
Mainly users trust those businesses which have accurate online listings. For instance, if they are looking for you and willing to visit your store but end up in the wrong place, they will be highly disappointed and won’t try again. Instead, they will go to your competitor which is having a correct listing. They might even question your legitimacy due to inaccurate information provided by you online.
Search engines need local SEO to identify where your business is located in the real world. Therefore, you need to verify your business on Google. You need to include accurate name, address and phone number so that your potential customers can reach you. This will also help Google to rank you and make it easier to find your business as soon as the user types a service related to your business.
It increases trust amongst your users too. Include local search engine optimization in your keyword strategy. Add the city name, region or relevant keyword on your landing page will help you in boosting your local SEO. But remember, not to keyword stuff it, else you will be penalized by Google.
- Reviews might also affect local SEO
Reviews play an important role in local SEO since they affect the ranking of your business, product or service in local search engines. More than 65% people get influenced by seeing the reviews of other users while making a decision. Since people rely on reviews so much, Google also takes them seriously. How Google rank a site in local search results, its 8% decision relies on the reviews. While considering the reviews, Google looks for the review quality – relevant to the business and are not fake, review rate – how often people review your business and review diversity – how diverse it is.
- Local search engine optimization helps you in targeting specific audience
Earlier people use to put ads in the local newspaper or magazine so that people get to know about their business. But nowadays, local SEO is used for advertising the business online so that it can reach a wide range of people and attract more customers. Another way to target local customers is by using a Google My Business page so that when people will search you on Google Maps or directly on the search bar, your business will appear in the results.
To set up the page you will need to provide your name, address and contact details, the page will use the information to reach out the people in your nearby areas who are looking for you. Also, you can use the services such as AdWords to curate an Ad to spread awareness about your business by targeting a specific audience. The same you do when you boost an ad on FaceBook. When the specified audience will search for the services you offer, Google will use your information to your local audience so that they can easily reach you.